When I buy shoes, I don’t look at the price immediately. I look at the shoe, and if I can’t take my eyes off of it, then I look at the price. Being a college student and working part-time, I don’t have a ton of extra income to spend on fashion, and I’ve never spent more than $200 on a pair of shoes. I believe that $300 is too much for a pair of shoes (for me). If I buy a pair of $300 shoes, that’s a chunk out of my paycheck, and I simply can’t rationalize spending that on shoes at this stage in my life. Eventually, I’d LOVE to own a pair of Jimmy Choos or Christian Diors, but that will have to wait. ;)
When it comes to shoe shopping, I’ve gotten very picky and I take my time deciding. If I absolutely love a pair of shoes, then I will take time to rationalize the purchase. Here I’ve created a flowchart of the steps I tend to go through when deciding whether or not to buy a new pair of shoes.
As you can see, I start off by looking the shoes over for flaws, possible problems and “plainness”. If they have any of these, I move on. The next thing I consider is how often and where/when I’ll wear the new shoes. I usually try to envision me wearing them with what’s in my closet. If I can’t, then I don’t buy the shoes.
After I’m sure I love everything about the shoes and I would wear them more than a few times, I look at the price. If it’s over $300, I automatically shut off – I’m not in the right place right now to be buying $300 pairs of shoes! If they are under $300, I then figure out whether I can afford them. When do I get paid? What bills are coming up? And, then I ask myself again, ‘Am I sure that I can afford them’? If so, then I go ahead and buy them.
That’s the process I usually go through when buying shoes. Of course, there’s the occasional impulse buy, but usually my impulse buys are off-brand shoes and discounted pairs.